Blog: Gym Marketing Tips & Client Acquisition Strategies

Tips to grow your CrossFit Box: I Joined a CrossFit Gym After 13 Years Coaching Gym Owners. Here’s What I Learned.

So I have a confession. After years of owning multiple gyms, 13-plus years coaching independent gym owners, speaking on stages, and building marketing systems for 350-plus gyms, I

Your Gym’s Brand Doesn’t Matter (Until You Earn This Instead)

Hot take incoming and I’m not going to soften it: your gym’s brand doesn’t mean sh*t. Not your logo, not your slogan, not the $2,000 you spent on a fancy sizzle r

Why Gyms Stay Stuck: Confronting the Brutal Facts Before They Burn Your Business Down

We’re fortunate to be the active growth partner/marketing agency for upwards of 350 gyms around the world right now – ads, marketing & automation software, business

Gym Business Coaching: A 3-Step Framework for Tough Staff & Client Conversations

Everybody in the fitness industry loves to say “you can’t be afraid of tough conversations.” Cool advice. Super helpful. Nobody ever tells you how to actually hav

Need more gym members now? Steal our most profitable offer of all time to make more sales

Most gym owners I talk to are out here swapping offers every 30 days like they’re changing socks, and wondering why nothing sticks. The agency told them to, of course. New mo

Hiring Gym Staff: Why Your First Hire Shouldn’t Be a Trainer

Ask the internet about hiring gym staff and you’ll get the same advice everywhere: “Hire a trainer! Get yourself off the floor! Your time is worth more than coaching se

5 Gym Sales Questions That Kill Objections Before They Start

Every gym owner we coach eventually asks us some version of the same thing: “I keep getting this objection at the end of my consults. How do I overcome it?” Wrong quest

Firing Bad Gym Clients: The Hidden Benefits of Cutting Your Worst Members

Let’s talk about a**holes. Specifically, the ones paying you money every month and making your life miserable while they do it. Spoiler alert: not all money is good money, an

10 Mistakes Rookie Gym Owners Make That Keep You Stuck (And How to Fix Them)

I made most of these mistakes myself. So did a lot of the gym owners I respect most. The difference between the ones who figured it out and the ones who closed up shop is pretty si

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