Overwhelmed Running Your Gym? These Two Suprising Movies Have the Answer
I know how this looks (“you should fire your thumbnail guy). I also know how this sounds. Bear with me for a second. The two best business frameworks I’ve ever come acr
Our Latest Blog Posts
Gym Membership Hold and Cancellation Policies That Actually Work (Without the Drama)
Hold policies, freeze requests, the Sunday-night “can you pause my billing, it goes through tomorrow” text. If you’ve owned a gym for more than six months, you
Tips to grow your CrossFit Box: I Joined a CrossFit Gym After 13 Years Coaching Gym Owners. Here’s What I Learned.
So I have a confession. After years of owning multiple gyms, 13-plus years coaching independent gym owners, speaking on stages, and building marketing systems for 350-plus gyms, I
Your Gym’s Brand Doesn’t Matter (Until You Earn This Instead)
Hot take incoming and I’m not going to soften it: your gym’s brand doesn’t mean sh*t. Not your logo, not your slogan, not the $2,000 you spent on a fancy sizzle r
Gym Business Coaching Tip: Confronting the Brutal Facts Before They Burn Your Business Down
We’re fortunate to be the active growth partner/marketing agency for upwards of 350 gyms around the world right now – ads, marketing & automation software, business
Gym Business Coaching: A 3-Step Framework for Tough Staff & Client Conversations
Everybody in the fitness industry loves to say “you can’t be afraid of tough conversations.” Cool advice. Super helpful. Nobody ever tells you how to actually hav
Need more gym members now? Steal our most profitable offer of all time to make more sales
Most gym owners I talk to are out here swapping offers every 30 days like they’re changing socks, and wondering why nothing sticks. The agency told them to, of course. New mo
Hiring Gym Staff: Why Your First Hire Shouldn’t Be a Trainer
Ask the internet about hiring gym staff and you’ll get the same advice everywhere: “Hire a trainer! Get yourself off the floor! Your time is worth more than coaching se
5 Gym Sales Questions That Kill Objections Before They Start
Every gym owner we coach eventually asks us some version of the same thing: “I keep getting this objection at the end of my consults. How do I overcome it?” Wrong quest