Gym Business Coaching: A 3-Step Framework for Tough Staff & Client Conversations
Everybody in the fitness industry loves to say “you can’t be afraid of tough conversations.” Cool advice. Super helpful. Nobody ever tells you how to actually hav
Our Latest Blog Posts
Need more gym members now? Steal our most profitable offer of all time to make more sales
Most gym owners I talk to are out here swapping offers every 30 days like they’re changing socks, and wondering why nothing sticks. The agency told them to, of course. New mo
Hiring Gym Staff: Why Your First Hire Shouldn’t Be a Trainer
Ask the internet about hiring gym staff and you’ll get the same advice everywhere: “Hire a trainer! Get yourself off the floor! Your time is worth more than coaching se
5 Gym Sales Questions That Kill Objections Before They Start
Every gym owner we coach eventually asks us some version of the same thing: “I keep getting this objection at the end of my consults. How do I overcome it?” Wrong quest
Firing Bad Gym Clients: The Hidden Benefits of Cutting Your Worst Members
Let’s talk about a**holes. Specifically, the ones paying you money every month and making your life miserable while they do it. Spoiler alert: not all money is good money, an
10 Mistakes Rookie Gym Owners Make That Keep You Stuck (And How to Fix Them)
I made most of these mistakes myself. So did a lot of the gym owners I respect most. The difference between the ones who figured it out and the ones who closed up shop is pretty si
How to Price Your Gym (So You Can Get More Members)
Most gym owners price off competitors, gut feel, or guru advice. Here’s a better gym pricing strategy: use your actual model, margins, and realistic capacity so the business can
Gym Member Machine Review: Wellness Studio Triples his old record for “New Clients in a month”
Meet Enqing, owner of Wellness Within Studio in NYC. Enqing went from working all the time, doing everything himself, and struggling to get more members in his gym to TRIPLING his
Should Gym Owners Run Their Own Ads?
Good question, Mr./Mrs. Gym Owner… let’s jam on it: Maybe you’re a master of the ad manager… maybe you’re a trainer/coach at heart that hates the “t