So I have a confession. After years of owning multiple gyms, 13-plus years coaching independent gym owners, speaking on stages, and building marketing systems for 350-plus gyms, I joined a CrossFit gym last week. Four sessions in, still can’t sit on a toilet without grabbing the wall for support, and I’ve got more notes on […]
Hot take incoming and I’m not going to soften it: your gym’s brand doesn’t mean sh*t. Not your logo, not your slogan, not the $2,000 you spent on a fancy sizzle reel. None of it. What actually fills your gym, keeps your members, and makes your phone ring is your reputation locally, and those two
Your Gym’s Brand Doesn’t Matter (Until You Earn This Instead) Read More »
We’re fortunate to be the active growth partner/marketing agency for upwards of 350 gyms around the world right now – ads, marketing & automation software, business coaching, websites, AI booking bots/agents, and more. We’ve also talked to (or worked with in previous companies) thousands of gyms over the years… that’s a lot of looking under the hood
Why Gyms Stay Stuck: Confronting the Brutal Facts Before They Burn Your Business Down Read More »
Everybody in the fitness industry loves to say “you can’t be afraid of tough conversations.” Cool advice. Super helpful. Nobody ever tells you how to actually have them without torching the relationship in the process. Let’s fix that. The crucial conversation method is a three-step framework I’ve adapted from the book Crucial Conversations (credit where
Gym Business Coaching: A 3-Step Framework for Tough Staff & Client Conversations Read More »
Most gym owners I talk to are out here swapping offers every 30 days like they’re changing socks, and wondering why nothing sticks. The agency told them to, of course. New month, new campaign, new “hook,” new headache. I’ve got a different idea, and honestly it’s the most profitable thing we’ve ever run for our
Ask the internet about hiring gym staff and you’ll get the same advice everywhere: “Hire a trainer! Get yourself off the floor! Your time is worth more than coaching sessions!” Maybe. Sometimes. But a lot of the time, that’s exactly backwards if it’s your first move in “buying back your time.” Here’s the short version,
Hiring Gym Staff: Why Your First Hire Shouldn’t Be a Trainer Read More »
Every gym owner we coach eventually asks us some version of the same thing: “I keep getting this objection at the end of my consults. How do I overcome it?” Wrong question. The right question is: what should I have asked 20 minutes earlier so that objection never showed up at all? The truth about
5 Gym Sales Questions That Kill Objections Before They Start Read More »
Let’s talk about a**holes. Specifically, the ones paying you money every month and making your life miserable while they do it. Spoiler alert: not all money is good money, and firing your worst gym clients might be one of the best business decisions you ever make. Here’s the short answer: yes, you can fire a
Firing Bad Gym Clients: The Hidden Benefits of Cutting Your Worst Members Read More »
I made most of these mistakes myself. So did a lot of the gym owners I respect most. The difference between the ones who figured it out and the ones who closed up shop is pretty simple: they stopped doing the things on this list. Here are 10 mistakes rookie gym owners make (plus a
10 Mistakes Rookie Gym Owners Make That Keep You Stuck (And How to Fix Them) Read More »
Meet Enqing, owner of Wellness Within Studio in NYC. Enqing went from working all the time, doing everything himself, and struggling to get more members in his gym to TRIPLING his old “PR” of new clients in a month and finally having freedom in his business. The Search for a Solution: Before Gym Member Machine
