I’ve got a back-to-school cold, a Lego Lamborghini on my desk, and apparently a “super-duper high-pressure get to know you call” to explain. So let’s do this. If you’ve ever booked a discovery call with a marketing agency and walked away feeling like you needed a shower, this one’s for you. Here’s exactly what happens […]
What Actually Happens on Our “Super High-Pressure” Sales Call (Full Breakdown) Read More »
Alright cue the “shiny objects” and hypey marketing claims… not. Look, I’m not going to sit here and tell you every shiny marketing tactic thing we sell is S tier and you’re gonna get a thousand members by next Tuesday. That’s not what we do. What we do do is work inside 350-plus gyms actively right
Gym Marketing Tactics Ranked (What 350 Gyms Taught Us About What Actually Works) Read More »
We’ve talked to hundreds, probably thousands, of gym owners over the years. And after working inside 350+ gyms (actively, not “we worked with a bunch of people who left” lol), the pattern of why gyms fail to grow gets pretty hard to ignore. It’s almost never the market. It’s almost never the ads. It’s almost
3 Sneaky Traps Keeping Your Gym Stuck Read More »
For the last two years we’ve averaged helping a new gym open every week (we’re really good at helping folks scale to multiple locations lol). The biggest driver of success or failure? The person the owner hires to run the gym. Some call the position a GM/General Manager, others a facility leader or director of
The 4 C’s of Hiring a Great General Manager or Facility Leader for Your Gym Read More »
I know how this looks (“you should fire your thumbnail guy). I also know how this sounds. Bear with me for a second. The two best business frameworks I’ve ever come across for gym owners who are drowning in decisions, to-do lists, and the general chaos of running a small business… came from (drumroll please)
Overwhelmed Running Your Gym? These Two Suprising Movies Have the Answer Read More »
Hold policies, freeze requests, the Sunday-night “can you pause my billing, it goes through tomorrow” text. If you’ve owned a gym for more than six months, you’ve lived all of this. And if you’re still winging it, or bending your own rules because you feel bad, this one’s for you. Here’s the short answer first:
Gym Membership Hold and Cancellation Policies That Actually Work (Without the Drama) Read More »
So I have a confession. After years of owning multiple gyms, 13-plus years coaching independent gym owners, speaking on stages, and building marketing systems for 350-plus gyms, I joined a CrossFit gym last week. Four sessions in, still can’t sit on a toilet without grabbing the wall for support, and I’ve got more notes on
Hot take incoming and I’m not going to soften it: your gym’s brand doesn’t mean sh*t. Not your logo, not your slogan, not the $2,000 you spent on a fancy sizzle reel. None of it. What actually fills your gym, keeps your members, and makes your phone ring is your reputation locally, and those two
Your Gym’s Brand Doesn’t Matter (Until You Earn This Instead) Read More »
We’re fortunate to be the active growth partner/marketing agency for upwards of 350 gyms around the world right now – ads, marketing & automation software, business coaching, websites, AI booking bots/agents, and more. We’ve also talked to (or worked with in previous companies) thousands of gyms over the years… that’s a lot of looking under the hood
Everybody in the fitness industry loves to say “you can’t be afraid of tough conversations.” Cool advice. Super helpful. Nobody ever tells you how to actually have them without torching the relationship in the process. Let’s fix that. The crucial conversation method is a three-step framework I’ve adapted from the book Crucial Conversations (credit where
Gym Business Coaching: A 3-Step Framework for Tough Staff & Client Conversations Read More »
