I’ve got a back-to-school cold, a Lego Lamborghini on my desk, and apparently a “super-duper high-pressure get to know you call” to explain. So let’s do this. If you’ve ever booked a discovery call with a marketing agency and walked away feeling like you needed a shower, this one’s for you. Here’s exactly what happens […]
What Actually Happens on Our “Super High-Pressure” Sales Call (Full Breakdown) Read More »
Alright cue the “shiny objects” and hypey marketing claims… not. Look, I’m not going to sit here and tell you every shiny marketing tactic thing we sell is S tier and you’re gonna get a thousand members by next Tuesday. That’s not what we do. What we do do is work inside 350-plus gyms actively right
Gym Marketing Tactics Ranked (What 350 Gyms Taught Us About What Actually Works) Read More »
We’ve talked to hundreds, probably thousands, of gym owners over the years. And after working inside 350+ gyms (actively, not “we worked with a bunch of people who left” lol), the pattern of why gyms fail to grow gets pretty hard to ignore. It’s almost never the market. It’s almost never the ads. It’s almost
3 Sneaky Traps Keeping Your Gym Stuck Read More »
For the last two years we’ve averaged helping a new gym open every week (we’re really good at helping folks scale to multiple locations lol). The biggest driver of success or failure? The person the owner hires to run the gym. Some call the position a GM/General Manager, others a facility leader or director of
The 4 C’s of Hiring a Great General Manager or Facility Leader for Your Gym Read More »
