Gym Business Strategy | Gym Member Machine

Gym Business Coaching: A 3-Step Framework for Tough Staff & Client Conversations

Gym Business Strategy / gymmembermachine

Everybody in the fitness industry loves to say “you can’t be afraid of tough conversations.” Cool advice. Super helpful. Nobody ever tells you how to actually have them without torching the relationship in the process. Let’s fix that. The crucial conversation method is a three-step framework I’ve adapted from the book Crucial Conversations (credit where […]

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Need more gym members now? Steal our most profitable offer of all time to make more sales

Most gym owners I talk to are out here swapping offers every 30 days like they’re changing socks, and wondering why nothing sticks. The agency told them to, of course. New month, new campaign, new “hook,” new headache. I’ve got a different idea, and honestly it’s the most profitable thing we’ve ever run for our

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Hiring Gym Staff: Why Your First Hire Shouldn’t Be a Trainer

Gym Business Strategy / gymmembermachine

Ask the internet about hiring gym staff and you’ll get the same advice everywhere: “Hire a trainer! Get yourself off the floor! Your time is worth more than coaching sessions!” Maybe. Sometimes. But a lot of the time, that’s exactly backwards if it’s your first move in “buying back your time.” Here’s the short version,

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5 Gym Sales Questions That Kill Objections Before They Start

Gym Business Strategy, Gym Sales Strategy, Marketing Your Gym / gymmembermachine

Every gym owner we coach eventually asks us some version of the same thing: “I keep getting this objection at the end of my consults. How do I overcome it?” Wrong question. The right question is: what should I have asked 20 minutes earlier so that objection never showed up at all? The truth about

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Firing Bad Gym Clients: The Hidden Benefits of Cutting Your Worst Members

Gym Business Strategy / gymmembermachine

Let’s talk about a**holes. Specifically, the ones paying you money every month and making your life miserable while they do it. Spoiler alert: not all money is good money, and firing your worst gym clients might be one of the best business decisions you ever make. Here’s the short answer: yes, you can fire a

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10 Mistakes Rookie Gym Owners Make That Keep You Stuck (And How to Fix Them)

Gym Business Strategy / gymmembermachine

I made most of these mistakes myself. So did a lot of the gym owners I respect most. The difference between the ones who figured it out and the ones who closed up shop is pretty simple: they stopped doing the things on this list. Here are 10 mistakes rookie gym owners make (plus a

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How to Price Your Gym (So You Can Get More Members)

Gym Business Strategy / Dave Rascoe

Most gym owners price off competitors, gut feel, or guru advice. Here’s a better gym pricing strategy: use your actual model, margins, and realistic capacity so the business can finally pay you, pay your team, and grow.

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