Every fall, the gurus crawl out of the woodwork with their “Black Friday funnels,” their fancy sales pages, their paid-in-full specials dressed up in holiday packaging. And every fall, a bunch of well-meaning gym owners blow time, money, and energy on stuff that just doesn’t work the way they were promised it would. So let’s
Here’s something nobody in the fitness business education world wants to admit: a lot of the advice you’re consuming right now might actually be hurting your gym. Not because it’s bad advice in general, but because it’s advice meant for someone at a completely different stage than where you are. A guru on stage talking
The 4 Stages of Gym Business Freedom (And the Mistakes Killing You at Each One) Read More »
If you took a week off tomorrow, would your gym still be signing up new members? If the honest answer is “probably not,” you’re not running a business yet. You’re running a job that happens to have your name on the door. No judgement, we’ve all been there. I was the only rainmaker in my
Gym Sales Hiring: How to Stop Being the Only Rainmaker in Your Gym Read More »
If I had to keep exactly one thing from our entire sales process (the same I used to personally sell millions in training and yes, the same we use to help our clients with every day), one tool, one framework, one question sequence, I’m keeping this. Not the follow-up system. Not the close. This. I’ve
Forget the “5 Whys”: The Gym Sales Technique That Turns Cold Leads Into Lifers Read More »
Every few weeks a brand new client slides into our DMs after a group coaching call with something like, “I didn’t want to ask this in front of everyone, but…” And honestly? Those are my favorite questions, because they’re almost always the ones everybody else in the room was thinking too. So let’s just rip
How Much Can a Gym Owner Actually Make? (Plus the Questions You’re Too Afraid to Ask) Read More »
Max Waldron opened Performance Hub in Melbourne in February 2020. Three weeks later, the world shut down. Melbourne went on to become the most locked-down city on the planet, and Max spent the better part of 18 months unable to open his doors, with a newborn baby at home, a wife not working, less than
He Opened a Gym in February 2020 and Survived 18 Months Locked Down: Max’s Real Story Read More »
I’ve got a back-to-school cold, a Lego Lamborghini on my desk, and apparently a “super-duper high-pressure get to know you call” to explain. So let’s do this. If you’ve ever booked a discovery call with a marketing agency and walked away feeling like you needed a shower, this one’s for you. Here’s exactly what happens
What Actually Happens on Our “Super High-Pressure” Sales Call (Full Breakdown) Read More »
Alright cue the “shiny objects” and hypey marketing claims… not. Look, I’m not going to sit here and tell you every shiny marketing tactic thing we sell is S tier and you’re gonna get a thousand members by next Tuesday. That’s not what we do. What we do do is work inside 350-plus gyms actively right
Gym Marketing Tactics Ranked (What 350 Gyms Taught Us About What Actually Works) Read More »
We’ve talked to hundreds, probably thousands, of gym owners over the years. And after working inside 350+ gyms (actively, not “we worked with a bunch of people who left” lol), the pattern of why gyms fail to grow gets pretty hard to ignore. It’s almost never the market. It’s almost never the ads. It’s almost
3 Sneaky Traps Keeping Your Gym Stuck Read More »
For the last two years we’ve averaged helping a new gym open every week (we’re really good at helping folks scale to multiple locations lol). The biggest driver of success or failure? The person the owner hires to run the gym. Some call the position a GM/General Manager, others a facility leader or director of
The 4 C’s of Hiring a Great General Manager or Facility Leader for Your Gym Read More »
