Every fall, the gurus crawl out of the woodwork with their “Black Friday funnels,” their fancy sales pages, their paid-in-full specials dressed up in holiday packaging. And every fall, a bunch of well-meaning gym owners blow time, money, and energy on stuff that just doesn’t work the way they were promised it would. So let’s
Here’s something nobody in the fitness business education world wants to admit: a lot of the advice you’re consuming right now might actually be hurting your gym. Not because it’s bad advice in general, but because it’s advice meant for someone at a completely different stage than where you are. A guru on stage talking
The 4 Stages of Gym Business Freedom (And the Mistakes Killing You at Each One) Read More »
If I had to keep exactly one thing from our entire sales process (the same I used to personally sell millions in training and yes, the same we use to help our clients with every day), one tool, one framework, one question sequence, I’m keeping this. Not the follow-up system. Not the close. This. I’ve
Forget the “5 Whys”: The Gym Sales Technique That Turns Cold Leads Into Lifers Read More »
Every few weeks a brand new client slides into our DMs after a group coaching call with something like, “I didn’t want to ask this in front of everyone, but…” And honestly? Those are my favorite questions, because they’re almost always the ones everybody else in the room was thinking too. So let’s just rip
How Much Can a Gym Owner Actually Make? (Plus the Questions You’re Too Afraid to Ask) Read More »
Max Waldron opened Performance Hub in Melbourne in February 2020. Three weeks later, the world shut down. Melbourne went on to become the most locked-down city on the planet, and Max spent the better part of 18 months unable to open his doors, with a newborn baby at home, a wife not working, less than
He Opened a Gym in February 2020 and Survived 18 Months Locked Down: Max’s Real Story Read More »
Alright cue the “shiny objects” and hypey marketing claims… not. Look, I’m not going to sit here and tell you every shiny marketing tactic thing we sell is S tier and you’re gonna get a thousand members by next Tuesday. That’s not what we do. What we do do is work inside 350-plus gyms actively right
Gym Marketing Tactics Ranked (What 350 Gyms Taught Us About What Actually Works) Read More »
We’ve talked to hundreds, probably thousands, of gym owners over the years. And after working inside 350+ gyms (actively, not “we worked with a bunch of people who left” lol), the pattern of why gyms fail to grow gets pretty hard to ignore. It’s almost never the market. It’s almost never the ads. It’s almost
3 Sneaky Traps Keeping Your Gym Stuck Read More »
Hold policies, freeze requests, the Sunday-night “can you pause my billing, it goes through tomorrow” text. If you’ve owned a gym for more than six months, you’ve lived all of this. And if you’re still winging it, or bending your own rules because you feel bad, this one’s for you. Here’s the short answer first:
Gym Membership Hold and Cancellation Policies That Actually Work (Without the Drama) Read More »
Hot take incoming and I’m not going to soften it: your gym’s brand doesn’t mean sh*t. Not your logo, not your slogan, not the $2,000 you spent on a fancy sizzle reel. None of it. What actually fills your gym, keeps your members, and makes your phone ring is your reputation locally, and those two
Your Gym’s Brand Doesn’t Matter (Until You Earn This Instead) Read More »
We’re fortunate to be the active growth partner/marketing agency for upwards of 350 gyms around the world right now – ads, marketing & automation software, business coaching, websites, AI booking bots/agents, and more. We’ve also talked to (or worked with in previous companies) thousands of gyms over the years… that’s a lot of looking under the hood
