Hot take incoming and I’m not going to soften it: your gym’s brand doesn’t mean sh*t. Not your logo, not your slogan, not the $2,000 you spent on a fancy sizzle reel. None of it. What actually fills your gym, keeps your members, and makes your phone ring is your reputation locally, and those two […]
Your Gym’s Brand Doesn’t Matter (Until You Earn This Instead) Read More »
Most gym owners I talk to are out here swapping offers every 30 days like they’re changing socks, and wondering why nothing sticks. The agency told them to, of course. New month, new campaign, new “hook,” new headache. I’ve got a different idea, and honestly it’s the most profitable thing we’ve ever run for our
Every gym owner we coach eventually asks us some version of the same thing: “I keep getting this objection at the end of my consults. How do I overcome it?” Wrong question. The right question is: what should I have asked 20 minutes earlier so that objection never showed up at all? The truth about
5 Gym Sales Questions That Kill Objections Before They Start Read More »
Good question, Mr./Mrs. Gym Owner… let’s jam on it: Maybe you’re a master of the ad manager… maybe you’re a trainer/coach at heart that hates the “tech” side of the business and would rather spend your time on the floor changing lives (or doing literally anything that isn’t setting up ads, getting them connected to
Should Gym Owners Run Their Own Ads? Read More »
