So I have a confession. After years of owning multiple gyms, 13-plus years coaching independent gym owners, speaking on stages, and building marketing systems for 350-plus gyms, I joined a CrossFit gym last week. Four sessions in, still can’t sit on a toilet without grabbing the wall for support, and I’ve got more notes on […]
Most gym owners I talk to are out here swapping offers every 30 days like they’re changing socks, and wondering why nothing sticks. The agency told them to, of course. New month, new campaign, new “hook,” new headache. I’ve got a different idea, and honestly it’s the most profitable thing we’ve ever run for our
Every gym owner we coach eventually asks us some version of the same thing: “I keep getting this objection at the end of my consults. How do I overcome it?” Wrong question. The right question is: what should I have asked 20 minutes earlier so that objection never showed up at all? The truth about
5 Gym Sales Questions That Kill Objections Before They Start Read More »
