Here’s something nobody in the fitness business education world wants to admit: a lot of the advice you’re consuming right now might actually be hurting your gym. Not because it’s bad advice in general, but because it’s advice meant for someone at a completely different stage than where you are. A guru on stage talking
The 4 Stages of Gym Business Freedom (And the Mistakes Killing You at Each One) Read More »
If I had to keep exactly one thing from our entire sales process (the same I used to personally sell millions in training and yes, the same we use to help our clients with every day), one tool, one framework, one question sequence, I’m keeping this. Not the follow-up system. Not the close. This. I’ve
Forget the “5 Whys”: The Gym Sales Technique That Turns Cold Leads Into Lifers Read More »
Every few weeks a brand new client slides into our DMs after a group coaching call with something like, “I didn’t want to ask this in front of everyone, but…” And honestly? Those are my favorite questions, because they’re almost always the ones everybody else in the room was thinking too. So let’s just rip
How Much Can a Gym Owner Actually Make? (Plus the Questions You’re Too Afraid to Ask) Read More »
Max Waldron opened Performance Hub in Melbourne in February 2020. Three weeks later, the world shut down. Melbourne went on to become the most locked-down city on the planet, and Max spent the better part of 18 months unable to open his doors, with a newborn baby at home, a wife not working, less than
He Opened a Gym in February 2020 and Survived 18 Months Locked Down: Max’s Real Story Read More »
I’ve got a back-to-school cold, a Lego Lamborghini on my desk, and apparently a “super-duper high-pressure get to know you call” to explain. So let’s do this. If you’ve ever booked a discovery call with a marketing agency and walked away feeling like you needed a shower, this one’s for you. Here’s exactly what happens
What Actually Happens on Our “Super High-Pressure” Sales Call (Full Breakdown) Read More »
So I have a confession. After years of owning multiple gyms, 13-plus years coaching independent gym owners, speaking on stages, and building marketing systems for 350-plus gyms, I joined a CrossFit gym last week. Four sessions in, still can’t sit on a toilet without grabbing the wall for support, and I’ve got more notes on
We’re fortunate to be the active growth partner/marketing agency for upwards of 350 gyms around the world right now – ads, marketing & automation software, business coaching, websites, AI booking bots/agents, and more. We’ve also talked to (or worked with in previous companies) thousands of gyms over the years… that’s a lot of looking under the hood
Most gym owners I talk to are out here swapping offers every 30 days like they’re changing socks, and wondering why nothing sticks. The agency told them to, of course. New month, new campaign, new “hook,” new headache. I’ve got a different idea, and honestly it’s the most profitable thing we’ve ever run for our
Every gym owner we coach eventually asks us some version of the same thing: “I keep getting this objection at the end of my consults. How do I overcome it?” Wrong question. The right question is: what should I have asked 20 minutes earlier so that objection never showed up at all? The truth about
5 Gym Sales Questions That Kill Objections Before They Start Read More »
